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Gout VSL
0 watching now
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From ad click to sale
Every step a visitor takes, and how many make it to the next one.
Who keeps watching
Two lines on the video's clock. The purple line counts everyone who landed, so people who never pressed play drop off at 0:00. The blue line counts only the people who pressed play. The striped gap between them is the people who never started.
How each visit ended
A visit that ends in a package click, a checkout or the end-of-video quiz is a win, not a drop-off.
Where watchers left
The last second people watched before leaving, and the line being spoken right then.
Ad scorecard
Every ad with spend, visits or sales in this range. Cost per sale is green under breakeven, yellow up to 1.5× and red above. Tap a VSL ad to put its line on the chart.
Pack mix
What people pick on the offer page, next to what they buy.
Sales
Shopify orders in this range.
Through the day
Visits per hour (pale), the ones who pressed play (blue), and sales (green dots).
Dig in
Split the VSL visits by any dimension. Tap a row to overlay that group on the chart and the funnel.
Link-checkers are sessions outside the Facebook / Instagram app that never pressed play and left within a minute, either from outside the US or in the launch burst before the first real impression. Meta numbers sync every 15 minutes, on the ad account's day (Denver).